TikTok overtook Facebook as the social media platform where users spent the most time in 2020, according to Morning Brew. Users spent 21.5 hours on TikTok per month, an increase of 325% from 2019.

Fig: Average Monthly Time Spent Per User Among Top Networking Apps by Hours

Average Monthly Time Spent Per User Among Top Networking Apps by Hours
  • All of the top five social media platforms experienced an uptick from 2019–2020, but TikTok led the growth.
  • TikTok’s rise means that it surpassed Facebook on the hours users spent on the platform.

TikTok’s #Snailtok videos garnered over 24.3 million views showing the growing popularity of the social media platform.