Twilio announced a definitive agreement to acquire Segment, the market-leading customer data platform, for $ 3.2 billion according to press release. Acquisition to include Twilio Class A common stock on a fully diluted and cash-free, debt-free basis. The deal is anticipated to close in Q4 2020. 

  • Segment to enable Twilio to create more personalized, impactful, and timely customer engagement, analytics, marketing, products and sales.
  • Transaction to accelerate Twilio’s growth with a combined addressable market of $79 billion and fuel the company’s vision of becoming the leading customer engagement platform globally. 
  • Segment to become a Twilio’s division and boards of both companies have approved the transaction

Twilio stock gaining on expected acquisition of Segment. TWLO: NYSE is up on premarket 4.76%