Financial services firm Robinhood Markets Inc. is extending its trading hours in line with its aim towards 24/7 investing in the long run, the company announced in a statement.

  • Robinhood said it will extend pre-market trading to 7 a.m. from 9 a.m. eastern time and after-hours trading to 8 p.m., equivalent to an additional four hours for customers to fill out orders.
  • The firm said the extension comes from customer demand, noting other commitments such as work during regular market hours, limiting their capacity to make trades and react to movement in the market.
  • Robinhood said it is also working to offer a 24/7 investing scheme, which will give customers access to investments regardless of the time of day, or week, versus the traditional trading hours.

Robinhood earlier extended trading hours from 9 a.m. to 9:30 a.m. and from 4 p.m. to 6 p.m. eastern time. HOOD is up 25.76%.