Apparel behemoth Nike has signified its intent to sell virtual sneakers and garments in line with the planned metaverse, CNBC reported.
- The giant filed a total of seven trademark applications which include “Nike,” its slogan “Just Do It,” and its swoosh logo. It also filed trademarks regarding “Air Jordan” and “Jumpman.”
- Sources close to the matter said the company is preparing for the digital space, with more virtual products expected to be rolled out in the coming months, following the metaverse announcement.
- Nike also posted a job opening for a virtual designer of footwear and other virtual design roles, which will sit in the Digital Production Creation group focused on the firm’s digital and virtual revolution.
- A trademark lawyer said the applications are a clear nod to the metaverse idea, with the new trademarks set to provide extra protection against piracy.
Nike in September downgraded its fiscal year 2022 outlook due to longer delivery periods, staffing issues, and shutdowns in Vietnam. NIKE is up 2.06%.