Data and market measurement firm Nielsen Holdings Plc. has received an acquisition offer which it rejected as it remains confident in its standalone prospects, the company announced in a filing.

  • Nielsen said it received an unsolicited acquisition proposal from a private equity consortium that valued the firm at $25.40 per share. The firm said the offer “significantly undervalues” Nielsen and will not “adequately” compensate for growth prospects.
  • The decision comes after a comprehensive review assisted by independent financial and legal advisors and discussions with The WindAcre Partnership LLC under a confidentiality agreement.
  • Nielsen cited its strong revenue growth given its financial results in 2021, along with the planned release of its cross-media solution Nielsen ONE, which will evolve its metrics within the year.
  • Nielsen said WindAcre — which owns 51.914 million shares or 14.44% of ordinary shares —  also planned to purchase direct ownership of a significant percentage of shares to stop shareholder approval of the proposed transaction.

Nielsen also disclosed plans to start share repurchases under its $1-billion authorization when its trading window opens. NLSN is down 16.65% premarket.