Facebook is reportedly testing partnerships with a small group of independent writers for its new publishing platform, according to Axios. The platform includes tools for journalists to build actual websites, in addition to newsletters. 

  • The said publishing platform is free-to-use and will be integrated with Facebook Pages.
  • The Pages integration will allow writers, journalists, and other professional experts to publish content outside text, like live videos and “Stories” status updates. 
  • Facebook will also build tools within the new platform that allow writers to monetize their websites and newsletters with subscriptions.
  • The new platform will help writers create a loyal and engaged audience community and provide them with metrics about how content is performing.

Four years ago, Facebook began investing in incubator programs, products, and events to help news companies build sustainable revenue streams. Facebook stock is currently gaining. FB: NASDAQ is up 2.12%