Salesforce informs employees that the company is planning to release an NFT Cloud, according to a report by CNBC on Wednesday.

  • NFTs (non-fungible tokens) have taken off in the world of art and collectibles, and Salesforce takes this opportunity to bring the technology into enterprise software.
  • Salesforce co-CEOs Marc Benioff and Bret Taylor both confirmed the move at an online event.
  • The company wants to provide a service for artists to design and release content on a marketplace similar to OpenSea.
  • Last month, OpenSea disclosed that it raised $300 million at a $13.3 billion valuation due to the rapid increase in NFT trading, topping $23 billion in 2021.
  • Salesforce could link the tool into its own ecosystem by merging transactions. A Salesforce-owned marketplace could mean that users would not need to utilize OpenSea.

The interest of Salesforce in the NFT arena is not a surprise after Time Magazine, owned by Benioff and his wife, launched TIMEPieces, a digital collectible that gives owners access to content and events. CRM down -0.23, Pre-market trading.