Amazon.com faces the biggest ever EU privacy fine after a watchdog imposed it with an 888 million fine for violating data protection rules, according to a report by Bloomberg on Friday.

  • CNPD, the Luxembourg data protection authority, imposed Amazon with the record fine in a July 16 decision that accused the online retailer of personal data processing in violation of the EU’s GDPR.
  • Amazon disclosed the findings in a regulatory filing on Friday, claiming the decision is “without merit.”
  • The decision concludes an investigation started by a 2018 complaint from French privacy rights group La Quadrature du Net.

EU data protection regulators’ power has increased significantly since the bloc’s GDPR rules were implemented in May 2018. The power allows watchdogs to levy fines of close to 4% of a company’s annual global sales.

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